ASA Design Studio was founded in 2000 in the highly innovative city of Curitiba, Brazil. In the ample house adjacent to the beautiful Oscar Niemeyer Museum, the partners Daniela Ferro and Alexandre Rocha lead a team of talented professionals with a keen eye for trends and a taste for challenges. For twenty-five years, ASA has assisted leading furniture brands in creating successful designs, balancing originality, workability, and strategy.

Alexandre, a Brazilian-Luxembourgish, was born in Curitiba; Daniela, a Brazilian, was born in São Paulo. They met on the design course at the Federal University of Paraná in 1995 and haven't stopped working together since then. Both actively participated in the significant evolution of the high-end furniture industry over the last twenty years, when design was consolidated and became a powerful ally of the industry.